Hello! I’m Sarah, a purpose-led designer and creative problem solver.

Over the past 15 years, Sarah has developed considerable experience solving visual problems and translating client needs into impactful designs — in-house, agency-side and direct to client.

She has expertise in brand, print, campaign and digital design, with a degree in Visual Communications with Honours from the University of Technology Sydney and a certificate in UX. She loves user-centred design processes and has a strong desire to create work that solves people-based problems — curious about the needs of the people she’s designing for, and committed to creating work that enriches their lives.

Sarah is always learning — actively embracing new tools, methods and technologies to stay at the frontier of her practice. This includes working with AI to think faster, explore more possibilities and deliver stronger results for clients. Not as a shortcut, but as a way of bringing greater depth, rigour and creative ambition to every brief.

She’s had the privilege of working with many purpose-led organisations over the past decade, which has shaped her values, given her a specialised knowledge of both the non-profit and government sectors, and resulted in a strong drive for community-based design.

Sarah is known for her collaborative spirit, calm approach and excellent attention to detail — and for asking the right questions early to bring clarity to even the most complex briefs.

Outside of work she loves being in nature, trail running, cooking delicious food and listening to podcasts.

Selected Clients

Australian National University, Action Aid Australia, Australian Red Cross, Beyond Blue, Black Dog Institute, Bush Heritage Australia, ChildFund, Greenpeace, International Federation of Red Cross and Red Crescent Societies PS Centre, Market Forces, Médecins Sans Frontières, May Gibbs’ Nutcote, Plan International Australia, Royal Flying Doctor Service, Sir David Martin Foundation, The Hunger Project, The Kids’ Cancer Project, The Wilderness Society, Tourism Australia, St Vincent de Paul Society, Wayside Chapel.

Capabilities

AI Creative Practice
Art Direction
Branding & Identity
Creative Campaigns
Digital Design
Illustration
Information Design
Photo Shoots
Print & Layout Design
Prototyping
Style Guides & Guidelines
User Research
UI/UX Design

“Sarah has a unique way of helping transform our rough ideas in beautiful and impactful designs for us. Her calm approach, creativity, extensive experience, and collaborative spirit are assets for anyone to work with.”

–  Tom Ganderton, Director, Cuttlefish Digital

Let’s work together!

Send me a message, I’d love to hear from you.

sarah.hipsley@gmail.com